Portability

This last week we went outside and used speedlights and pocket wizards. Unfortunately, my hotshoe was being stubborn and I only got a few shots using the wizards.

portraits in class

This week we used strobes and speedlights with pocket wizards. Our focus was utilizing the inverse square law.

Minor editing. WB was slightly off for the last 2 photos.

Advertisment 1

Our assignment this week was to make an add with the product we photographed. With the HURT concert on my mind for the last few weeks, I decided to shoot an album of theirs. 

Large Ad

Small Ad

And here are the images I used... I dropped 2 of them to grayscale.

Studio Photography Day 3

This class we repeated with we did the previous class. The goal was to improve on what we did the last time. This time around I made a custom white balance with the lenticular disc. these photos are just cropped.

Studio Photography Assignment #1

Shot with a single light and single reflector. WB 4000K (Fluorescent). f/2.8 and 6.3. 

Edit- +1.50 exposure. adjusted Temp to 5000K. Boosted Clarity. Blacks +6. Cropping.

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Reflection

Reflecting back on my class, Digital File Preparation, I am proud of the work I produced. In this class you learn how to properly package and send an InDesign file for print. Coming into this class, I have already learned everything that was stated in the syllabus. Knowing that, I took the class regardless hoping I would learn it from a different perspective. This is what I learned, new, from PSU: To use tiff and eps over psd. How to properly use paths in Photoshop. Patience is a virtue! and that my classmates are very creative and inspiring. Their final projects gave me ideas I can use in the future.

What I would change: I would do away with the master image list. I would still have the students complete everything on it though. Knowing how to do each of the tasks on the list is important. For each project I would show them one or two of the techniques and have it required on that assignment. Its very important everyone leaves with a bag of tricks to impress their future clients.

Overall I am satisfied with the outcome of the class. I think it is great we, as students, have to interact with Printing and Design Services to get the real life feel to produce a product. That right there is really important for the Graphics field. Just being comfortable interacting with clients and printers.

Kanza Brewing Company

Even though Kanza Brewing Company is a pseudo micro brewing company, I wanted to make a professional grade corporate identity for my final project. I also took on such a workload so I could enter this identity into the Addys. I really enjoyed working on this project because it is a style I am very comfortable with and aspire towards. The micro brew culture is also fascinating to me! Its really exciting to produce art for it.

For KBC's identity I created the logo, package, bottle labels, bottle caps, and posters. (I hope to have coasters and t-shirts ready for the Addys)

I had a pretty good idea and just dove right into it on Illustrator. For my package, I tore a couple of old 4 packs apart and drew up my own template on Illustrator. Following that, I printed it out and folded up a dummy to make sure it would be the right size and that I had all the necessary folds, scores, and cuts.

My design was inspired by, Great Divide Brewing in CO, Odells Brewing, and Michael Schwab.
Once I got my package design finished, the label followed suit.

To wrap it all up, I made the posters.

Prices to get this produced. 

the Carrier: $1.05/carrier for 5,000. total $5,250

the Labels: $0.18/label for 5,000. total $884.51

the Posters: $197 for 1,000