Reflection

Reflecting back on my class, Digital File Preparation, I am proud of the work I produced. In this class you learn how to properly package and send an InDesign file for print. Coming into this class, I have already learned everything that was stated in the syllabus. Knowing that, I took the class regardless hoping I would learn it from a different perspective. This is what I learned, new, from PSU: To use tiff and eps over psd. How to properly use paths in Photoshop. Patience is a virtue! and that my classmates are very creative and inspiring. Their final projects gave me ideas I can use in the future.

What I would change: I would do away with the master image list. I would still have the students complete everything on it though. Knowing how to do each of the tasks on the list is important. For each project I would show them one or two of the techniques and have it required on that assignment. Its very important everyone leaves with a bag of tricks to impress their future clients.

Overall I am satisfied with the outcome of the class. I think it is great we, as students, have to interact with Printing and Design Services to get the real life feel to produce a product. That right there is really important for the Graphics field. Just being comfortable interacting with clients and printers.

Kanza Brewing Company

Even though Kanza Brewing Company is a pseudo micro brewing company, I wanted to make a professional grade corporate identity for my final project. I also took on such a workload so I could enter this identity into the Addys. I really enjoyed working on this project because it is a style I am very comfortable with and aspire towards. The micro brew culture is also fascinating to me! Its really exciting to produce art for it.

For KBC's identity I created the logo, package, bottle labels, bottle caps, and posters. (I hope to have coasters and t-shirts ready for the Addys)

I had a pretty good idea and just dove right into it on Illustrator. For my package, I tore a couple of old 4 packs apart and drew up my own template on Illustrator. Following that, I printed it out and folded up a dummy to make sure it would be the right size and that I had all the necessary folds, scores, and cuts.

My design was inspired by, Great Divide Brewing in CO, Odells Brewing, and Michael Schwab.
Once I got my package design finished, the label followed suit.

To wrap it all up, I made the posters.

Prices to get this produced. 

the Carrier: $1.05/carrier for 5,000. total $5,250

the Labels: $0.18/label for 5,000. total $884.51

the Posters: $197 for 1,000